Just an extract that I have taken from the article that I thought was quite relevant to the brief as it is mentioned within the brief written by ISTD.
Some novelists don't mind playing to the gallery by dedicating their latest not to an individual but to practically everyone who might pick it up, engendering an illusion that they are writing just for us. JK Rowling's dedication in Harry Potter and the Deathly Hallows does give a handful of named dedicatees but finishes with: "To you, if you have stuck with Harry until the very end." Compare that with Mark Z Danielewski's much more brutally honest message at the front of House of Leaves: "This is not for you."
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