This guerrilla style advert campaign fits in well with communication is a virus, it directs the peoples attention subconsciously to what is being flashed up onto the existing film. The promotion solves the problem of promoting the new IKEA catalogues to a wide range of people. The potential audience can be anyone sitting watching the film within the cinema. This method of communication is affective because IKEA are drawing the attention to there products that have been accidentally placed on the set.
No comments:
Post a Comment