Wednesday, 9 March 2011

Thorntons Billboard

Thorntons came up with this great way to boost sales by creating a massive 860lb, 14.5ft x 9.5ft chocolate billboard. The company expected it to last a week but the chocolate lovers ate it in three hours. This idea incorporates interactivity with the brand of Thorntons, showcasing what the company has to offer. It is getting the customers to try the chocolate and love it. 

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