Thursday, 7 October 2010

State the Obvious

Mash creative produced a collection of products, a range of merchandise and clothing which uses the products description to create a unique brand identity. Im unsure whether I like it or not, Im still undecided as of yet. The products in the range include: a bag, mug, t-shirt, notebook and a poster.

The bag has been printed on only one side with the handle double- stitched onto it. The bag only consists of a white screen print (Is what it says on there website, but Viable either flexo or pad printing) onto the 100% cotton bag. The mug has been printed onto a glazed black ceramic mug using screen print, it includes a printed protective box that has to be weighty enough to contain and protect the contents. Similar to the bag the t-shirt has been printed onto an 100% cotton tee with white only. The notebook has either a silver or clear foil debossed cover with cartridge paper inside. It is Hardback sewn and case bound, A5 size.

The the black and white lines on the boxes are pretty sweet.

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