Tuesday, 12 October 2010

Helvetica Blu-ray

Designed by Experimental Jetset for the limited edition of Helvetica in blue-ray. This was a limited edition print of only 1500 copies, it came in a custom-made black cloth record bag, printed on one side with the disc motive. The sleeve includes a spiralling disc image with is made up from the Helvetica alphabet as shown on the 'Meet the Cast' poster, the idea behind it was to refer to 12" vinyl record and how it spins and the idea that Helvetica as a typeface is spiralling out of control.

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