Kanuhura Brochure and promotional booklet.
A bespoke alphabet was created from palm leaves.
Identity and signage for the hotel Kanuhura, which is a remote luxury five star hotel in the Maldives. The idea behind the branding is to celebrate the contrast between simple desert island living and five star luxury. John Rushworth created a range of brand elements including a bespoke alphabet made of palm leaves, even driftwood signage made in the islands craft workshops. To go with the bespoke feel of the branding the promotional booklet has been debossed, with the use of the CMYK for the variety of colours for the photographs.